This workflow streamlines campaign tracking and reporting by automatically generating UTM links with your specified parameters, storing them in an Airtable database, and creating QR codes for offline/print marketing. It also integrates with Google Analytics 4 to track campaign performance and delivers scheduled executive summary reports via Gmail. Perfect for marketing teams who want to save time, ensure consistent tracking, and get actionable insights from their campaigns.
🔑 Features
- ✅ Dynamic UTM Link Builder – Generate campaign-specific URLs with customizable parameters.
- ✅ Airtable Integration – Store and manage generated UTM links for future reference.
- ✅ QR Code Generator – Instantly create QR codes linked to your UTM-enabled URLs.
- ✅ Google Analytics 4 Integration – Pull performance data (sessions, source/medium, etc.) to track campaign success.
- ✅ AI-Powered Analytics Summaries – Automatically generate structured executive reports with KPIs, trends, and recommendations.
- ✅ Scheduled Email Reports – Send insights directly to your marketing manager’s inbox.
- ✅ Fully Customizable – Update metrics, frequency, and reporting fields to fit your business needs.
