This workflow automates Instagram (and other social media) caption generation by combining Airtable with AI. When a new record is created in your Airtable editorial plan, the workflow retrieves the briefing details, waits for updates, and then uses an AI agent (powered by OpenAI) to craft a creative, audience-focused caption. The caption is enriched with background data like target audience and tonality from Airtable, then automatically posted back into the correct Airtable record.
Features:
- 🔄 Automated Trigger – Detects new records in Airtable editorial plans.
- ⏱ Smart Delay – Waits 1 minute to ensure briefing notes are filled in.
- 📄 Briefing Retrieval – Pulls record details such as topic, notes, and context.
- 🤖 AI-Powered Caption Creation – Generates engaging, tailored captions using OpenAI.
- 🎯 Audience-Aware – Leverages background info (e.g., target group, tonality) stored in Airtable.
- 📝 Auto-Formatting – Assigns the AI output to the correct field (“SoMe Text”).
- 📌 Seamless Airtable Sync – Updates the original record with the generated caption.
- 🛠 Customizable – Works with your Airtable editorial plan setup (fields:
created_at,Briefing,SoMe_Text_AI).
Ideal for:
Marketing teams, content creators, or agencies managing social media campaigns who want to save time while keeping captions engaging and aligned with brand voice.
