Lead Scoring & Outreach Automation

October 12, 2025

Aladuddin Aladin

Automate your lead qualification and outreach process with this workflow. It captures leads through a form, validates email addresses, scores leads using MadKudu, and only proceeds with high-potential contacts. Qualified leads are automatically enriched in HubSpot, followed by personalized outreach emails via Gmail. Engagements are tracked in HubSpot for complete visibility.

Features

  • 📥 Lead Capture – Collect leads through an n8n Form (or replace with Typeform, Google Forms, SurveyMonkey, etc.).
  • Email Verification – Use Hunter to ensure the email is valid before processing.
  • Lead Scoring – Score prospects with MadKudu to identify high-fit leads.
  • 🔗 CRM Integration – Store and update lead records in HubSpot with engagement tracking.
  • 📧 Automated Outreach – Send tailored follow-up emails using Gmail.
  • Smart Filtering – Only engage with leads that have a customer fit score above 60.
  • 📝 Customizable Content – Easily edit subject lines and email templates to match your brand.

Use Cases

  • B2B teams qualifying inbound leads before outreach.
  • Startups automating first-touch sales emails and logging activity in HubSpot.
  • Marketing teams improving lead quality by filtering out invalid or low-fit contacts.
  • Sales teams that want to reduce manual lead research and speed up engagement.

About the author

Alauddin Aladin is an AI Automation expert helping businesses streamline operations, boost productivity, and scale effortlessly using tools like Make.com and n8n. With over a decade of experience in digital systems and automation strategy, Alauddin empowers entrepreneurs to save time and grow smarter through intelligent workflows and AI-driven solutions.

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